GDPR Privacy Policy

1. Introduction

This GDPR Privacy Policy explains how Seraucalenova may collect, use, disclose, and retain personal data when you visit https://seraucalenova.com, place an order, arrange delivery, or contact customer service.

The General Data Protection Regulation (GDPR) applies only where its legal requirements are met. Although our mailing address is in Japan and our stated shipping coverage is the United States, these facts alone do not determine whether the GDPR applies to particular processing activities. Other applicable privacy laws may also apply.

Please read this policy together with our general Privacy Policy and Cookies Policy.

2. Data Controller and Contact Information

For privacy inquiries, please contact us using the details below. The identity of the data controller and any requirement to appoint an EU representative depend on the applicable law and our actual operating arrangements.

  • Website: Seraucalenova
  • Website URL: https://seraucalenova.com
  • Email: service@seraucalenova.com
  • Phone: +81 3-6824-7199
  • Mailing Address: 1-2-19-202, Nishi-sugamo, Toshima Ward, Tokyo 170-0001, Japan
  • Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM

3. Personal Data We May Collect

Depending on the features you use and the information you provide, we may process:

  • Contact information: Name, email address, phone number, billing address, and delivery address.
  • Order information: Order numbers, purchased items, delivery status, cancellations, returns, and refunds.
  • Payment-related information: Payment method, transaction references, and payment status, depending on the payment provider and payment process.
  • Communications: Messages and relevant customer service records.
  • Technical information: Browser or device information, access logs, and website usage data, where collected.
  • Cookie data: Information collected through cookies or similar technologies, where used.
  • Account information: Information needed to manage an account, if account functionality is available.

The actual data processed depends on our website configuration, operations, and applicable law.

4. Sources of Personal Data

We may obtain personal data directly from you, through your orders and interactions with our website, from website operations, or from relevant service providers involved in payment, delivery, and customer support.

The sources used depend on the services and processes actually in place.

5. Purposes and Legal Bases for Processing

Where the GDPR applies, we process personal data only when a valid legal basis exists. Depending on the circumstances, these bases may include:

  • Contract: To process orders, arrange payment and delivery, manage returns and refunds, and respond to purchase-related inquiries.
  • Legal obligations: To maintain records and comply with applicable tax, accounting, consumer protection, and other legal requirements.
  • Legitimate interests: To protect our website and transactions, prevent fraud, resolve disputes, and safeguard legal rights, where permitted by law.
  • Consent: For processing activities that require your consent, such as certain non-essential cookies or marketing activities where applicable.

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing carried out lawfully before withdrawal.

6. Cookies and Similar Technologies

Our website may use cookies or similar technologies for essential functions, preferences, analytics, or advertising, depending on its actual configuration.

Where required by applicable law, consent will be obtained before non-essential cookies or similar technologies are activated. Visiting the website alone does not constitute consent to all tracking activities.

You may manage available preferences through a cookie settings tool, if provided, or through your browser settings. Disabling cookies may affect certain website functions.

Please refer to our Cookies Policy for more information.

7. Sharing Personal Data

Where necessary and lawful, we may share personal data with relevant service providers, such as:

  • Payment processors
  • Delivery and logistics providers
  • Website hosting and technical service providers
  • Customer service and order management providers
  • Analytics or advertising providers, where used
  • Professional advisers
  • Courts, regulators, or public authorities where required or permitted by law

The recipients involved depend on our actual operations. Where required, appropriate safeguards will be used when sharing personal data.

8. Data Retention

We retain personal data only for as long as reasonably necessary for order processing, customer service, security, dispute resolution, and compliance with applicable legal obligations.

Retention periods depend on the type of information, the purpose of processing, and applicable legal requirements. When data is no longer needed, we will delete, anonymize, or otherwise handle it in accordance with applicable law.

Some information may need to be retained to meet legal obligations or establish or defend legal claims.

9. Your GDPR Rights

Where the GDPR applies, you may have the right to:

  • Access your personal data.
  • Correct inaccurate or incomplete data.
  • Request deletion of your data where the legal requirements are met.
  • Restrict certain processing.
  • Receive or transfer certain data where the right to data portability applies.
  • Object to certain processing, including processing for direct marketing.
  • Withdraw consent where processing is based on consent.
  • Exercise applicable rights relating to qualifying automated decisions.
  • Lodge a complaint with a competent data protection supervisory authority.

These rights are subject to the conditions and exceptions provided by law. Not every right applies to every type of processing.

10. How to Exercise Your Rights

To submit a privacy request, email service@seraucalenova.com.

Please describe your request clearly. Where reasonably necessary and permitted by law, we may request information to verify your identity or authority to act on someone else's behalf.

Where the GDPR applies, we generally respond to rights requests within one month. This period may be extended by up to two additional months where legally permitted, taking into account the complexity or number of requests. We will provide notice of an extension within the applicable initial period.

Requests are generally handled free of charge, subject to the exceptions permitted by law.

Please do not send full payment card numbers, card security codes, or account passwords.

11. Data Security

We seek to use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. Any response to a personal data breach, including notification, will be handled in accordance with applicable legal requirements.

12. International Data Transfers

Depending on our service providers and technical arrangements, personal data may be processed in countries other than the country where you are located.

Where the GDPR applies, transfers outside the European Economic Area must comply with Chapter V of the GDPR. Depending on the circumstances, this may involve an adequacy decision, approved Standard Contractual Clauses, or another lawful transfer mechanism.

The applicable safeguards depend on the actual transfer arrangements.

13. Children's Privacy

Our website provides online furniture shopping services and is not described as a service specifically directed at children. We handle children's personal data in accordance with applicable law.

If you believe a child has provided personal data in circumstances that raise a privacy concern, please contact us so we can review the matter.

14. Changes to This Policy

We may update this policy to reflect changes in our operations, website features, or legal requirements. The revised version will be published on this page with an updated date where applicable.

15. Contact Us

For privacy questions or requests concerning personal data, please contact:

Seraucalenova

  • Website: https://seraucalenova.com
  • Email: service@seraucalenova.com
  • Phone: +81 3-6824-7199
  • Mailing Address: 1-2-19-202, Nishi-sugamo, Toshima Ward, Tokyo 170-0001, Japan
  • Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM

Please include a clear description of your inquiry and avoid sending unnecessary sensitive information.